It really hasn’t been all that long ago that most Internet Marketers (even very savvy ones) didn’t know what the term ‘Private Label Rights’ meant, much less how to use it. Although Private Label Rights has been around for a long time out in the real brick and mortar world of marketing, it wasn’t until just a couple of years ago after Resell Rights products became popular, that Private Label Rights came to the attention of bright and upcoming Internet Marketers.

Let’s take a look at Private Label Rights as it applies to real brick and mortar business first and then we will look at how it applies to Internet Marketing.

Think about the cleaning products market. How many different cleaning products in general do you suppose that there are? Hundreds? Thousands? Millions?

Narrow that down to floor cleaning products. There is still a mind boggling number. Narrow it down further to disinfecting floor cleaning products. There are still a lot of them but in general many of these products contain the same ingredients.

Even though the many different disinfecting floor cleaning products contain the same ingredients, they are mixed in different proportions, various additives are included and sometimes fragrances are included.

These different formulas are what make up the different brands of disinfecting floor cleaning products that you find on the shelves of your local grocery store. Each brand comes packaged in different quantity….12 ounces, 24 ounces, etc.

Each brand is priced differently as well and yet all of the products will contain some of the very same ingredients.

These manufacturers of disinfecting floor cleaning products have likely all purchased raw materials (Private Label Rights in internet terms) from the very same supplier and yet each finished product is unique.

Each brand of disinfecting floor cleaning product is marketed as a separate product. The marketing campaign may extol certain features such as the disinfecting strength.

They sit side by side on grocery store shelves. Some customers choose one over the other but they are not ever making that choice based on a single ingredient of the product. Mostly they are making the choice based upon just how effective the advertising campaign was.